How to See Facebook Ads of Competitors

Analysing your competitors' Facebook ads can help you understand market trends, identify gaps in your own advertising strategy, and tailor your messaging to stand out and resonate with your target audience. Finding out what messages they're sending, who they're targeting, and even how they design their ads can also be extremely useful to improve your own advertising strategies. Facebook's Ad Library allows you to search for and view all active ads that are running across Facebook, Instagram, Messenger and Facebook Audience Network. This is where you can see the Facebook ads of your competitors. Here's how to access and use the Ad Library on Facebook: 1: Visit Facebook's Ad Library. You can visit the Ad Library from your Facebook profile. If you find it hard to navigate, enter “Ad Library” into the search bar. The first result should redirect you to it. 2.Use the search bar to look for your competitor. You can look for your competitor's ad activities by entering their name on the search bar. Let's take “Nike INC” as our example competitor. 3.Click on the Page name from the search results for a detailed page and ad information. At the top you'll find overall competitor ads and information about the competitors Facebook page. 4.Under Ads section you'll find approximate total Facebook ads of the competitor from the selected country and category. 5.Under About tab you'll find more about the Facebook page such as, Facebook pages and Instagram accounts associated with the ads. 6.Scroll down to see a list of active ads that the competitor Page is currently running. You can also see details like when the ad started running, which platform it's been advertised on (Facebook, Instagram, etc.), and additional information like ad spend and impressions. Insights on your competitor's ads can help you create a more effective, strategic, and targeted advertising campaign for your own business. Here's a list of benefits you get from analysing your competitor's ads.

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