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Hi, we are Persona

We are creating a culture by redefining the values and approaches of modern education.

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Hello, I’m Tigran, the founder of PBA. While you explore PBA, let me tell you a little about us. PBA is truly your home, a family where you are meant to always learn and pursue your dreams. My team and I have spent a lot of time thinking about how to create a path that will help you improve yourself and, most importantly, trust yourself. PBA’s great success in offline education often created various challenges for our beloved students. To preserve the corporate culture we had built over the years, my team and I initially avoided online education formats. However, we found something that made us rethink our approach. From now on, PBA is the only professional educational platform for the Armenian-speaking audience. I am confident that both PBA and all our students will love what we have prepared for you—maintaining our corporate culture while introducing the best version of our online learning format.

Tigran Harutyunyan-Director

3000+

Students of PBA

15+

Total courses

500+

Students working in this field

650+

Master LVL certified students

Our Culture

We promote creativity and open communication, which allows us to achieve success together and continuously grow as a company.

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We believe that PBA is the beginning of new opportunities.

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Education

PBA ensures a high standard of education based on small group learning, a personalized approach, practical lessons, and an assessment system. We believe that every student deserves individual attention, which is why our courses are designed to provide the necessary support and allow students to progress at their own pace. Regular exams and practical lessons ensure that students can apply their knowledge to real-world projects, gaining essential hands-on skills that are crucial for their professional growth.

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Career

PBA provides high-quality education that prepares students for a stable and successful career. We believe that education should be both high-quality and practical, enabling students to gain the knowledge and skills needed to remain competitive in the job market. PBA helps build connections and opportunities that contribute to students' career growth, ensuring that they not only receive an education but also become successful professionals.

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Family

PBA is not just an educational platform - it is a family where students can feel like a part of something bigger. We strive to create an environment where students not only gain knowledge but also build relationships, make new connections, and form friendships. PBA Family - support, collaboration, and warmth - ensuring that our students always have people by their side who are ready to support and inspire them.

Our Values

These 6 values collectively define the ethos of our Persona Business Academy, creating an environment where IT professionals of the future are not only educated but empowered to make a lasting impact on the industry.

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  • Lifelong Learning
  • At Persona Business Academy, lifelong learning is at the core of our philosophy. Even after completing their courses, students remain connected to our mentors, continuing to expand their skills and engage in real-world projects, ensuring continuous growth and development in their careers
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  • Practical Skill Development
  • Beyond theory, we emphasize hands-on learning. Our programs focus on practical skill development, enabling students to apply their knowledge effectively in real-world scenarios.
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  • Global Perspective
  • We prepare our students for the interconnected world, providing them with the skills and knowledge to explore global opportunities
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  • Collaborative Learning
  • Collaboration is key. We cultivate an environment where students, faculty, and industry professionals collaborate, share insights, and collectively elevate the learning experience.
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  • Professionalism
  • Instill a strong sense of professionalism, ethics, and integrity in all aspects of IT education.
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  • Technological Agility
  • Develop students' technological agility, ensuring they are proficient in the latest tools, languages, and platforms relevant to IT professions.
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PBA StoryBoard

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  • 2019
  • The Idea Behind PBA’s Creation
  • The idea behind the creation of PBA came from the company’s co-founder, Tigran Harutyunyan. PBA is an educational platform with an informal yet academic approach, where academic principles and informal methods in the teaching process and content create a complete result in a short period of time. PBA is the first professional online educational platform in Armenia.
  • 2020
  • Launch
  • PBA was founded on September 13, 2020. During its initial period, the company's main focus was on the offline educational model, with personalized assessment phases and diverse educational approaches, which quickly gained widespread popularity and success.
  • 2020
  • Selection of trainers
  • Since our main goal was to create a high-quality educational academy, we began searching for highly qualified professionals from Armenia's largest technology companies. It was very important to us that each instructor not only be an expert in their field but also be able to achieve the main objectives set for the educational process.
  • 2021
  • The start of the courses
  • As an offline educational platform, PBA develops the course content in such a way that regardless of the student's prior knowledge, they acquire advanced skills. The assessment phases of the courses are structured so that each student has the opportunity to test their knowledge at each level and improve it during the examination process. The distinctive feature of PBA's offline courses is that at each level, students undergo individual exams and receive the corresponding qualifications.
  • 2022
  • Launch of a Broader Range of Courses
  • In 2022, PBA began a new phase of course expansion. Beyond our initial offerings, we introduced new specialized programs such as HRM, Front-End Development, UI/UX Design, Graphic Design, and many other fields. This expansion allowed PBA to broaden its range of services, attracting larger audiences and spreading PBA's educational model and culture.
  • 2024
  • Starting PBA.AM Website for Offline and Online Courses
  • On January 25, 2023, PBA began the process of developing its official website, which includes two educational models: offline and online. The online educational model, with its unique approach, is the first professional educational platform in Armenia.
  • 2020
  • Launch
  • PBA was founded on September 13, 2020. During its initial period, the company's main focus was on the offline educational model, with personalized assessment phases and diverse educational approaches, which quickly gained widespread popularity and success.
  • 2021
  • The start of the courses
  • As an offline educational platform, PBA develops the course content in such a way that regardless of the student's prior knowledge, they acquire advanced skills. The assessment phases of the courses are structured so that each student has the opportunity to test their knowledge at each level and improve it during the examination process. The distinctive feature of PBA's offline courses is that at each level, students undergo individual exams and receive the corresponding qualifications.
  • 2024
  • Starting PBA.AM Website for Offline and Online Courses
  • On January 25, 2023, PBA began the process of developing its official website, which includes two educational models: offline and online. The online educational model, with its unique approach, is the first professional educational platform in Armenia.

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