Content Coordination:

• Collaborate with content creators, designers, and marketing teams to plan and coordinate content creation that aligns with brand strategy and campaign objectives.
• Develop and maintain a detailed content calendar to ensure timely and consistent posting across all social media platforms.
• Oversee the approval process for content, ensuring it meets brand standards and objectives before it is published.

Scheduling & Posting:

• Manage the scheduling and posting of content on platforms such as Instagram, Facebook, Twitter, LinkedIn, and others.
• Utilize social media management tools to automate and optimize the posting schedule for maximum engagement.
• Ensure all content is posted in accordance with the content calendar and aligns with key marketing events and promotions.

Community Management:

• Monitor and manage social media accounts, responding promptly to messages, comments, and inquiries on platforms like Instagram and Facebook.
• Work with customer service and support teams to address customer inquiries and issues raised on social media.
• Develop and maintain a consistent tone of voice in all social interactions, reflecting the brand’s identity.

Visual Design Oversight:

• Ensure that all visual content, including images and videos, adheres to brand guidelines and maintains a consistent look and feel across all platforms.
• Coordinate with the design team to make necessary adjustments to visual assets based on performance and feedback.
• Review and approve visual content before it is published to ensure it aligns with the brand’s aesthetic and objectives.

Performance Tracking & Monthly Reporting:

• Monitor the performance of social media content using analytics tools, providing regular reports on engagement, reach, and other key metrics.
• Analyze social media trends and user behavior to optimize future content and posting strategies.
• Create and present detailed monthly reports on the team’s activities, content performance, and strategic recommendations.
• Provide insights and recommendations to improve content performance and audience engagement.

Project Management:

• Manage multiple content-related projects simultaneously, ensuring all initiatives are completed on time, within scope, and to a high standard.
• Prioritize tasks and resources effectively to meet deadlines and project goals.
• Collaborate with cross-functional teams to ensure smooth project execution and delivery.

Collaboration & Communication:

• Act as the primary point of contact between the content creation team and other departments to ensure alignment on messaging and objectives.
• Communicate content plans and updates to relevant stakeholders, ensuring everyone is informed of upcoming posts and campaigns.
• Work closely with the marketing team to integrate social media content with broader marketing initiatives.