Hripsime Melkonyan, Director & CEO of Persona Marketing Agency and Head of the Marketing Department, brings over 6 years of experience in the IT industry as a Digital Marketing Specialist. She's also the author and trainer of Instagram Marketing course at PBA. Her journey began in 2019, working with 17 European countries and the USA, empowering businesses to achieve success in their endeavours. Hripsime strongly believes in the transformative power of digital marketing tools to turn opportunities into success stories. Today, Hripsime's career continues to thrive at Persona Marketing Agency, where her innovative strategic approaches consistently drive the agency's growth. With a passion for mentoring aspiring professionals, she strives to turn every business challenge into a new opportunity.